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Introducing: The NEW Stylitics Report!

Guess what? We have a new blog!

If you’re looking for what’s trending in real-time, tips on how to make the most of your closet, and exclusive interviews with fashion industry insiders, then check out the new-and-improved Stylitics Report.

Today in Fashion History: February 27th

“Fashion is like eating, you shouldn’t stick with the same menu - it’s monotonous. You need changes in your dress and your food to have changes on your spirit.” Kenzo Takada (1)

On this day in 1939, Japanese fashion designer Kenzo Takada was born in Himeji, Japan. He is best known for mixing patterns and using large silhouettes, which are heavily influenced by Japanese styles. His rise to fame not only helped put the Tokyo market on the map, but he also helped bring attention to other Japanese designers.

At the age of 18, Kenzo attended the University of Kobe to study literature. However, he soon lost interest in his courses and enrolled at Bunka Fashion College, a prestigious fashion school, where he was one of the first male students to be admitted. After earning his university diploma, Kenzo moved to Paris 1964. Six years later, he opened his first boutique, Jungle Jap, at the Galerie Vivienne—a renovated, former antique clothing store where he sold his handmade women’s collection.

Kenzo presented his first show in 1970, and his designs were featured in American Vogue in 1971. These designs included smock tent dresses, oversized dungarees, and shoulder shapes that were predicted as the next it-trend. Kenzo would go on to create a menswear collection, women’s perfume line, men’s fragrance line, and skin care line.

Although he retired from the fashion industry in 1999, his namesake fashion house has become a cult favorite among celebrities and fashion bloggers. Kenzo has most recently emerged as a decorative designer with his new lifestyle and home brand, Gokan Kobo.

Sources 1, 2, 3

Written by Shayla Hayward-Lundy, Stylitics Ambassador from Earl L. Vandermeulen High School

Oscars 2013: the Red Carpet Winners

New York Fashion Week has come and gone, and now, so has awards season. With two fashion mega-events under our belts, it’s time to take a look back on what we’ve seen.  We’ve checked to see how the runway trends are holding up post-Fashion Week off the red carpets.  It’s time to announce the winners.  And the Oscar goes to…


Velvet: A+

Selma Hayek wasn’t the only celeb spotted in this lush look last night — we actually saw this trend cross gender lines. Whether it was used on a tailored tux jacket or fitted bodice, velvet seemed to be everyone’s favorite surprise fabric.

Over the past 5 months, we’ve seen a whopping 146% increase in the wearing of this trend – and the red carpets were no exception. Velvet receives a well-deserved A+ and is officially the big winner of the Oscars (sorry, Argo).  Not only has it seen a meteoric rise, but it also happens to be just as well suited for men as it is for women. A non-exclusive, flattering, and comfortable trend? Bravo!


Blush Tones: B+

In perhaps the most anticipated arrival of the night, Jennifer Lawrence debuted her choice of a pale pink, Dior Haute Couture gown. Though she undoubtedly had countless dresses to choose from, Lawrence opted for one of this season’s most ladylike trends: blush tones.

Her career is on fire, but this trend is actually only lukewarm. It fell just over 25% in the past 5 months, with periodic fluctuations showing no clear signs of a significant change in popularity. In other words, it’s a safe choice. Given its prevalence lately, though, we’re prepping to see a sudden spike in spring. Until then, this trend’s report card will read B+ for a solid effort with a lack of creativity.


Lace: B-

Ms. Bullock, no stranger to red carpet dressing, must have been paying close attention to NYFW, because she chose one of this season’s most unexpected trends. Made modern in a dark shade with metallic details, she would have fit right in on the Tadashi Shoji runways.

Neither red carpet nor runway has done much for this trend, though. Since October, lace has seen a more than 45% decrease. To its credit, lace is typically not a winter trend, so that’s why we’re giving it a B-.  We’re still hoping this one picks up in spring, in which case we’d be willing to offer some extra credit.


Paisley: A-

We saw ornate paisley prints on celebs ranging from it-girl Amanda Seyfried to editor Louise Roe last night. This romantic print proved reminiscent of several NYFW collections, Erin Fetherston and Red Valentino included.

But, like lace, this one didn’t necessarily translate off the red carpet. With a 73% decrease in wears in the past 5 months, paisley’s popularity has declined. However, we can’t ignore its recent omnipresence. To be honest, the revival of this old print has us excited, so we’re going to go ahead and give it an A- for originality and perseverance, and hope that the public wises up and follows suit.


Metallics: C

Naomi Watts was just one of the many metallic mavens on last night’s red carpet. With a body-conscious silhouette and sharp cutouts, her gunmetal look was hard to ignore. Metallics have always been a red carpet staple, but will they make it to the sidewalks?

It’s unclear. With an almost 60% decrease in wearings since October, we’d be inclined to say “no.” This red carpet favorite is just not translating into everyday wear. On the red carpet, though, metallics (and beads, and sequins, and glitter) are almost a requisite. So, while we give Naomi an A for her figure-flattering cut, this trend receives a C for being totally and unabashedly expected.  

Written by Annie Wazer, Marketing Coordinator for real-time trend insights company Stylitics. Annie can often be found wearing leather leggings and has never met a cup of coffee she didn’t like.

Today in Fashion History: February 26th


In ‘Thriller’, Michael’s outfit and its stylistic features – the wet-look hairstyle, the ankle-cut jeans and the letter ‘M’ emblazoned on his jacket – reinforce this meta-textual superimposition of role.” Christine Gledhill (1)

Thirty years ago today, the “Thriller” album went to #1. Now, even the word, “thriller,” calls to mind the music video, featuring Michael’s iconic get-up. The music video is so well known around the world that the red leather jacket that he wore in the video actually sold for $1.8 million! With original estimates targeting its selling point somewhere between $200,00 and $400,000, the influence of “Thriller” has exceeded expectations.

The designer of this amazing piece of fashion history was none other than Deborah Nadoolman Landis. Though her name might not sound familiar, she’s also responsible for creating another iconic piece of fashion history: Indiana Jones’ leather jacket and fedora from Raiders of The Lost Ark. Both jackets top the lists for Halloween costumes year after year, but only Mr. Jackson’s started a fad that lasted throughout most of the ‘80s.

The candy apple red jacket was so popular that, during his career, Michael continued to wear jackets of the same general design whenever he performed the song. Thirty years later, the fashion and musical influence of “Thriller” can still be seen and heard today by the likes of Kanye West and Chris Brown.

Sources 1, 2, 3, 4

Written by MaryKate Guidry, Marketing Intern at Stylitics.

Today in Fashion History: February 25th


NOWNESS…proves that LVMH has its finger on the pulse of luxury, fashion, art, consumers, and its own mission.” CBSNews (1)

Most retailers focus their energy on promoting their own brand and products, showing how they’re edgier, newer, and fresher than their competition. In 2010, luxury powerhouse LVMH took an exceedingly different approach by launching

This innovative site, created in place of eLuxury, is an editorially independent facet of the Moët Hennessy-Louis Vuitton (LVMH) group. In 2011, they won award an from WWD Japan for Best Fashion Media, a Webby for Best Fashion Website, and a Clio Award for Best Interactive Website.

NOWNESS can tell you everything you need to know about art, beauty, culture, design, fashion, gastronomy, music and even travel. It’s a one-stop site for viewing the images and reading the stories that you need to stay on trend.

Believe it or not, LVMH understands that not everyone can afford products straight off the runway. Their solution is to bring the inspiration from said runways to the homes of those who can truly appreciate it — you! And speaking of you, if you feel like you don’t get enough individualized attention from other sites, fear not. On NOWNESS, you’re able to create a profile, which helps the site recommend stories and even allows you to view the profiles of people who share your style and taste.

Sources 1, 2, 3

Written by MaryKate Guidry, Marketing Intern at Stylitics.

Today in Fashion History: February 24th


“We had no master plan.  It was totally seat of the pants.” – Phil Knight

Today in 1938, Phil Knight, co-founder of Nike, Inc., was born.  The former track star founded the company with his coach, Bill Bowerman, in 1964, as Blue Ribbon Sports.  The pair began selling Tiger shoes, now called ASICS, at track meets out of a green Plymouth Valiant automobile while Bowerman researched new ideas for footwear design.  After taking the leap from distributor to designer, BRS made its first pair of shoes for Olympic gold medalist and student athlete, Otis Davis, who said they were actually too tight and offered little support. 

Knight and Bowerman changed the name to Nike, named after the Greek goddess of victory, and commissioned its now ubiquitous logo for only $35 from a graphic design student in 1971.  The company took off in the early 80s with the success of the patented Nike Air technology, which was inspired by Bowerman’s wife’s waffle iron.

The apparel and accessories conglomerate has since left its mark on the worlds of branding, fitness, and urban street style.  From its acquisition of Cole Haan in 1988 to acquiring Converse in 2003, Nike has become a more and more prevalent fixture in footwear and pop culture.

A far cry from its humble beginnings, Nike has morphed into a leading lifestyle and fashion brand, launching collaborations with the likes of Levi’s, APC, Comme des Garcons, and Liberty of London, and collaborating with contemporary music artists like Ellie Goulding and LCD Soundsystem.  Its own designs have become more fashion-forward as well, with the introduction of a wedge sneaker last spring, a direct response to the hugely popular runway versions by designers like Isabel Marant. 

Nike, Inc.’s revenue projections for fiscal 2015 are between $28-$30 billion dollars.  Knight still serves as chairman of the board.

To a visionary pioneer and epitomic entrepreneur, happy birthday, Phil Knight! 

Written by Jessica Novak, Marketing Manager for real-time trend insights company Stylitics.  Jessica is a blogger, runner, coffee addict, avid alliterator, and chambray enthusiast.

Sources: 1, 2, 3, 4

Today in Fashion History: February 23rd


“I had to have it. Those fashion moments happen by mistake – you can’t plans things like that.” Jennifer Lopez (1)

On February 23, 2000, Jenny from the Block stepped out onto the Grammy red carpet in a green Versace gown – and consequentially redefined the meaning of a “bare midriff.” The dress in question, comprised of a sheer, jungle-printed fabric, was held together by no more than a brooch. Paired with swimsuit-style boy-shorts and a healthy dose of confidence, Lopez braved the red carpet with her then boyfriend, P. Diddy.

She wasn’t the only one to wear “That Versace Dress,” though, as she was actually preceded by the likes of Geri Halliwell, Christy Turlington, and Donatella Versace herself. Whether you credit her curves or her confidence, though, it was Lopez who brought the dress into infamy.

Lopez recently opened up about the $6,000 gown in the February 2013 issue of Harper’s Bazaar. “I have that at home,” she said. “The other day, my housekeeper put it on a mannequin in my spa, where I get my hair and makeup done. She sent me a picture. She was like, ‘You like this dress?’ Um, yeah, but I don’t know if I like it out in the house!”

Out in the house or hidden away, it’s just not That Dress without J.Lo.

Sources 1, 2, 3

Written by Annie Wazer, Marketing Coordinator for real-time trend insights company Stylitics. Annie can often be found wearing leather leggings and has never met a cup of coffee she didn’t like.

A virtual closet website and mobile app where the stylish and savvy go to organize their style, share their opinions, and discover new trends. We're the window into the analytics of your style. Style and analytics… that’s Stylitics. Get it?