Decoded Fashion: Decoded, Pt. 2
To cap off another fantastic Fashion Week, we participated in the Decoded Fashion event for the second time on February 14th. Decoded Fashion serves to bring together the leaders and up-and-comers within the fashion and technology industries. Beyond offering a perspective on the future relationship between fashion and technology through a carefully curated group of fashion’s most successful entrepreneurs, leaders, and designers, Decoded Fashion is also an opportunity for three start-ups to present their missions to a panel of judges for a chance to win a $10,000 cash prize!
On the roster of featured guests this season were fashion designer Zac Posen, supermodel Coco Rocha, and Foursquare founder Dennis Crowley, among others, and Stylitics was honored to join their ranks! We wanted to fill you in on some of our favorite moments from the event as we presented the future of the digital closet
The day started with a panel discussion on the future of e-commerce with Shauna Mei of AHAlife, Bryan Wolff of Bonobos, Farryn Weiner of Michael Kors, and Lisa Green of Google. On social media, Shauna Mei explained, “I think for a lot of brands, they want be able to tell their story.” Social media, as a form of storytelling, resonated with the rest of the panel as well. Each company shared how they continue to tell their story, with Farryn Weiner pointing to the recent livestream of the Fall 2013 collection as a way that Michael Kors told his. Livestreaming is becoming increasingly popular in the fashion world, particularly during Fashion Week as this year’s MBFW was the first to be entirely livestreamed. If Fashion Week and top designers like Michael Kors are indicators, then you can expect to see even more livestreaming in the future.
We also heard from Fashion Keynote, Zac Posen, who was interviewed by Scott Dadich of WIRED. One of the most interesting takeaways from this segment was Posen’s discussion of his Instagram usage, namely how he shares pictures of his designs as he works on them to get feedback from his fans. “We live in a very voyeuristic culture,” he said, “and if you help curate that voyeurism, it’s the biggest opportunity in the world.”
Beyond these observations, Posen also made note of the way in which technology is actually affecting fashion trends. He marveled at the rise of dressing down instead of dressing up, perhaps due to the more casual nature of social media as opposed to traditional media. “It’s almost the new punk,” he said on this fashion movement. It’s still too soon to know for sure, but this trend may have popularized with public figures allowing fans into their private lives, breaking down formal barriers that traditional media once upheld. As social media continues to grow in significance, we can only imagine that we’ll see even more dissolve of these barriers — street style is here to stay!
During our presentation, Rohan Deuskar, Stylitics co-founder and CEO, introduced the Connected Closet, asking industry professionals to think about how they fit into their customer’s story, and not the other way around. “When you connect the closet to the power of web and mobile,” he said, “you can do incredible things.” Watch our intro video here, or read Rohan’s entire speech here.
The Fashion Hackathon, the first of its kind, featured three aspiring start-ups. The finalists, 42, Coveted, and SWATCHit, presented their concepts to a panel of judges, including Steven Kolb of the CFDA, Zac Posen, Susan Lyne of Gilt Groupe, and Dirk Standen of Style.com.
The first finalist, 42, presented a concept built around creating a personal profile for shoppers, with the idea that a loyal shopper’s experience should be tailored to his or her history with that store. Then, Coveted presented a one-step checkout integrated with Tumblr, created so that brands’ images are easily identifiable and the products in those images are more readily available. Lastly, SWATCHit presented their concept, introducing an app that would help connect designers and brands to artisans.All of the presentations were compelling, but ultimately SWATCHit took home the grand prize: $10,000 in cash and a launch supported by the CFDA. Congratulations, SWATCHit!
The event closed with remarks from the founders of Decoded Fashion, Liz Bacelar and Stephanie Winston Wolkoff. The event, once again, successfully brought together the voices of the future of fashion and technology and shed light on what we can expect to see in the next year and beyond. “This is just the beginning of something really incredible,” they said — and we wholeheartedly agree!
All images courtesy of Decoded Fashion
Written by Annie Wazer, Marketing Coordinator for real-time trend insights company Stylitics. Annie can often be found wearing leather leggings and has never met a cup of coffee she didn’t like.
Decoded Fashion: Decoded.
Stylitics was privileged to speak at the Decoded Fashion Conference at the hyper glam Lincoln Center on Monday. As part of the close-knit fashion-tech community, we got the inside scoop from the brightest in the biz and want to take this opportunity to share some of our takeaways with you!
The Decoded Fashion Conference, presented by Tecna Media and Lincoln Center, was the first of its kind to bring together innovators and tastemakers in two of the most dynamic industries: fashion and technology. With highlights including speakers Rebecca Minkoff, David Karp, the founder of Tumblr, Andy Dunn of Bonobos, and our very own CEO and Co-founder, Rohan Deuskar, it was a truly inspiring day with some of the most successful, game-changing companies in the industry and some of the best street-style I’ve seen on a Monday morning to date.
Founder Liz Bacelar sought to create a forum in which the best and brightest in fashion and technology could connect with entrepreneurs and startups who are pushing the innovation envelope and building the platforms that will drive retailers’ bottom lines. The buzzwords of the day were social engagement, curated content, and data. So I strapped on my heels and ordered my (skim) latte and braced myself for an eye-opening day.
Is it fashion without fur and a mocha? The short answer: no. Sadly this is not me in the picture; I left my fur at home. Photo c/o Social Media News NY.
“Social media should be personal. If it seems like you’re trying to sell something, it won’t work.” – Rebecca Minkoff